• Develop advanced understanding of the global fashion industry and contemporary fashion marketing practices.

• Strengthen learners' ability to analyse fashion markets, consumer behaviour, and industry trends.

• Equip learners with competencies in fashion branding, digital marketing, and fashion communication strategies.

• Develop practical skills in fashion retail management and merchandising.

• Prepare graduates for professional careers within fashion marketing, brand management, and fashion entrepreneurship.

📚 Knowledge & Understanding

• K1 – Demonstrate specialised knowledge of fashion marketing, branding strategies, and fashion industry operations.

• K2 – Critically evaluate fashion market trends, consumer behaviour, and marketing strategies within the global fashion industry.

⚙️ Practical & Professional Skills (EQF L6)

• S1 – Analyse fashion consumer behaviour and market trends to support fashion marketing decisions.

• S2 – Develop marketing strategies for fashion products and brands across physical and digital retail channels.

• S3 – Apply branding, communication, and promotional techniques within fashion marketing campaigns.

• S4 – Utilise digital marketing tools and analytics to evaluate fashion marketing performance.

🌟 Autonomy & Responsibility

• R1 – Demonstrate professional responsibility in managing fashion marketing projects and brand initiatives.

• R2 – Apply ethical, sustainable, and socially responsible practices within fashion marketing and retail operations.

🎯 Graduates are ready for roles such as Fashion Brand Manager, Marketing Strategist, Digital Fashion Coordinator, Merchandising Planner, and Fashion Entrepreneur.

• 🎓 Final Award: Bachelor Degree in Fashion and Marketing (EQF Level 6 / EHEA Cycle 1)

• ✅ Requirements: Successful completion of all 10 taught modules (60 ECTS credits).

• 📜 Awarding institution: UTAMED – fully online, internationally recognised bachelor pathway.

• 📅 Intakes: Monthly rolling admissions

🏅 Degree Classification (Final aggregate)

• Distinction: 70% or above

• Merit: 60% – 69%

• Pass: 50% – 59%

• Fail: Below 49% (compensation may apply)

Individual module grades follow same bands 

📝 Multiple Choice Questions (MCQ) – 40%

Online MCQ exams assess core theoretical knowledge: fashion marketing principles, branding models, consumer behaviour, trend forecasting, digital marketing, retail strategy, and sustainable fashion. Includes scenario‑based questions to test applied understanding.

📄 Coursework Assignment – 60% per module

Each module includes an applied analytical report (2,500–3,000 words). Learners analyse real fashion brands, marketing campaigns, retail strategies, or entrepreneurial concepts, and propose evidence‑based strategic recommendations.

🎯 General Grading (per module)

• Distinction: 70–100%

• Merit: 60–69%

• Pass: 50–59%

• Fail: <50% (referral possible)

Assignments follow Harvard referencing, structured format (executive summary, analysis, recommendations, conclusion). External moderation ensures academic rigour.

Formative feedback & resit policy per UTAMED regulations