• Develop practice‑informed knowledge of event & hospitality strategy, marketing, finance, operations, sustainability & risk.

• Integrate digital, data and AI capabilities to improve planning, personalisation, pricing, service efficiency and decision quality.

• Deploy human‑centred, globally inclusive experiences across physical, digital and hybrid touchpoints using service‑design methods.

• Apply responsible management and sustainability practices aligned with low‑carbon, circular and ethical industry standards.

• Exercise professional autonomy and leadership in complex environments, managing teams, stakeholders and suppliers.

• Use evidence‑based approaches (analytics, forecasting, KPIs) for performance improvement and ROI accountability.

• Demonstrate intercultural fluency and global outlook in cross‑border events/hospitality offerings.

• Communicate professionally and ethically, managing risk, compliance and guest safety across jurisdictions.

📘 Knowledge & Understanding

• K1 – Critically evaluate theories, models and principles in event/hospitality strategy, marketing, finance, operations & sustainability.

• K2 – Examine current digital/AI trends (contactless, ABS, revenue analytics, hybrid events) and their organisational implications.

⚙️ Practical & Professional Skills (EQF L6)

• S1 – Apply data‑driven solutions using analytics, forecasting and experimentation to solve complex problems.

• S2 – Use service‑design methods to create inclusive, sustainable and technology‑enabled guest journeys.

• S3 – Deploy AI‑assisted tools (personalisation, demand prediction, pricing, chatbots) to improve efficiency.

🌟 Autonomy & Responsibility

• R1 – Lead teams, make defensible decisions under uncertainty; manage risk, safety, compliance and ethics.

• R2 – Take accountability for results and continuous improvement, communicating insights to stakeholders and iterating based on data.

🎯 Graduates are equipped for senior operational, managerial and strategic roles in events, hotels, resorts, MICE, and experience-led businesses worldwide. 

• 🎓 Final Award: Bachelor Degree in Event and Hospitality Management (EQF Level 6 / EHEA Cycle 1)

• ✅ Requirements: Successful completion of all 10 taught modules (60 ECTS credits). No dissertation required.

• 📜 Awarding body: UTAMED – fully recognised online bachelor pathway.

• 📅 Intakes: Monthly rolling admissions

🏅 Degree Classification (Final aggregate)

• Distinction: 70% or above

• Merit: 60% – 69%

• Pass: 50% – 59%

• Fail: Below 49% (compensation rules apply)

Individual module grades follow same bands (Distinction/Merit/Pass/Fail) 

📝 Multiple Choice Questions (MCQ) – 40%

Online MCQ exams assess core theoretical knowledge: event operations, hospitality strategy, finance, analytics, risk management, digital marketing, and industry regulations. Scenario‑based and conceptual questions ensure deep understanding.

📄 Coursework Assignment – 60%

Each module includes an applied analytical report (2,500–3,000 words). Learners solve real event/hospitality challenges, propose data‑backed strategies, and produce professional dossiers (budgets, risk registers, innovation roadmaps).

🎯 General Grading (per module)

• Distinction: 70–100%

• Merit: 60–69%

• Pass: 50–59%

• Fail: <50% (referral possible)

Assignments follow Harvard referencing, executive summary, analytical framework, evidence‑based recommendations. External examiners ensure academic rigour.

Formative feedback & resit policy aligned with UTAMED regulations